Live, Work, and Play
Live, Work, Play: The demand for convenience is growing
The demand for areas catering to the concept of Live, Work and Play keeps growing. Researchers predict that 85% of a city’s population will live in urban areas by 2050. This means that most people, especially Millennials and Empty Nesters, will live in or around city centres. They want to Live, Work and Play in one place. Not just because it is the "place to be" but because of the convenience such places offer.
This shift in living preferences can be partly attributed to a demographic change that is taking place. Gen Y workers prefer diversity, connectivity and accessibility of projects located in the downtown area, whereas older generations are shown to prefer suburbs.
Talented younger workers, tech-savvy entrepreneurs and cutting-edge firms seek to be located in a Live, Work, and Play environment.
Many of the companies recruiting young workers are leasing office space in areas with residences within walking distance to amenities such as restaurants, bars, shops, and public transit. These Live, Work and Play centres generate higher worker productivity and lower employee attrition, allowing individuals to enjoy better work-life balance.
Live, Work and Play: City of the Future
Moreno, the Scientific Director of Entrepreneurship and Innovation at the Sorbonne, introduced a 15-minute city plan in 2019 that encourages the construction of integrated buildings that combine residential and commercial uses.
The “15-minute” idea is based on research in how city dwellers’ use of time could be reorganised to improve living conditions and the environment. The concept is one in which daily urban necessities are within a 15-minute reach on foot or by bike.
Work, home, shops, entertainment, education, and healthcare should be within the same time a commuter might have waited on a railway platform. The 15-minute city has garnered much attention, and cities like Paris, Shanghai and Guangzhou are planning to enable the concept.
During the COVID-19 outbreak, many cities have imposed stringent health protocols and lockdown measures. This has made staying close to supermarkets and other essential amenities even more important. Self-contained neighbourhoods, with services linked to public spaces, parks, cultural services and amenities, which were often overlooked in the past, grew in popularity during the pandemic.
Developments in Singapore that espouse the Live, Work and Play concept
One of the trailblazers in the real estate industry, GuocoLand, anticipated this trend at its nascent stage and has pivoted towards developing integrated, mixed-use projects since 2010. According to Group Managing Director Cheng Hsing Yao, GuocoLand firmly believes in creating strong, unique products that have the power to transform the districts they are located at (Read the exclusive interview with PropertyGuru: “Bold Success – Breaking New Ground In The Built Environment” ).
Tanjong Pagar lacked a strong positioning when URA launched the sale of a white site at the heart of the district. After winning the land tender and developing Guoco Tower – Singapore’s tallest building – GuocoLand has successfully turned Tanjong Pagar into a new residential and business hub within the Central Business District (CBD).
Guoco Tower’s integrated retail and lifestyle components, along with its prime location and prestige factor, has attracted large multinational companies like AccorHotels, DNB Asia and K Line to set up regional headquarters at Tanjong Pagar. Technology and media companies such as SAS Institute Singapore are also among the companies that are located there. More recently, it was reported in the media that TikTok is believed to have taken up 2 levels at Guoco Tower.
The concept of Work, Live, Play has made Wallich Residence, perched on top of Guoco Tower, highly desirable among high-net-worth individuals. The luxury residential offering has sky gardens, amazing views, and a prestigious address. It combines exclusivity and unparalleled accessibility. In 2020, Wallich Residence won a host of awards at the Asia Property Awards (Singapore), including Best Condo Development and Best Ultra Luxury Condo Development. It also won the prestigious title of Asia’s Best Condo Development at the regional Grand Finals.
The quality and design of Wallich Residence continued to attract buyers despite the uncertainty in 2020 due to the pandemic. The development recorded good sales, with buyers comprising a good mix of investors and owner occupiers.
Guoco Tower has won GuocoLand many awards, including World Gold Winner in the Mixed-use Development category at the 2020 FIABCI World Prix d'Excellence Awards, making it Singapore's first development to win in this category. The award recognised Guoco Tower as a distinctive, vertically integrated landmark that encompassed high liveability, connectivity and walkability.
Guoco Midtown – the City of the Future
GuocoLand’s other development that embodies the ideals behind the Live, Work and Play concept is the upcoming Guoco Midtown. Conceived as a “city of the future”, Guoco Midtown was crowned Asia’s Best Mixed-Use Development at the Asia Property Awards.
Guoco Midtown has a mind-blowing thirty gardens and landscaped spaces spanning 3.8 hectares (or the equivalent of 5 soccer fields) – more than the land plot size of 3.2 hectares. The gardens were designed with different themes, framing the views of experience so that there is a sense of exploration.
In addition to the lush greenery, Guoco Midtown also has three distinctive public spaces: Midtown Square, Midtown Market and Midtown Common.
- Midtown Square is located near the Guoco Midtown office tower. Overlooking Midtown Square on Level 3 is the Native Garden, an outdoor botanical library of native plants and Orchards.
- Midtown Market is an ideal space for informal markets, concerts and festival celebrations, anchored by the Network Hub and Midtown House. The Network Hub is a first-of-its-kind business and social networking club. Midtown House, the conserved heritage building of the former Beach Road Police Station, will house food and beverage outlets and boutique offices. Visitors can dine al fresco at the gastro bars under the collection of plants with hanging foliage and flowers.
- Located right above the Bugis MRT interchange station, Midtown Common is a large public space with 21 retail shops on the ground level of Midtown Modern, one of two residential developments within Guoco Midtown. Here, the community can shop and dine amidst a natural setting. Midtown Common will further enliven Tan Quee Lan Street and serve as the de facto gathering point of the integrated development.
Guoco Midtown is set to be an integral part of the city's future, following in the footsteps of Guoco Tower. It creates a space where residents can find an exciting and eclectic mix of shopping, culture, entertainment and prime workspace.
From Tanjong Pagar to Beach Road-Bugis, GuocoLand’s developments will continue to transform and uplift the districts where they are located.
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- Wallich Residence
- Martin Modern
- Meyer Mansion
- Midtown Bay
- Midtown Modern
SINGAPORE’S TALLEST ADDRESS
181 LUXURIOUS HOMES WITH UNPARALLELED VIEWS
Project Name:
Wallich Residence
Project Type:
Condominium
Project Address:
3 Wallich Street, Singapore (078882) / District 01.
Tenure:
Leasehold up to 99 years
Completion Year:
2017
KEY FEATURES
- Guoco Tower is a unique 5-in-1 integrated landmark development located in the heart of Singapore’s Central Business District, linked to and atop Tanjong Pagar MRT station.
- It integrates Grade A office space, 181 prestigious homes at Wallich Residence, dedicated retail and F&B space, a five-star business hotel designed for privileged experiences, and Singapore’s first double storey urban park.
- Inspired by Mr. Nathaniel Wallich, whose passion for botany led to the creation of Singapore’s first-ever Botanical and Experimental Garden at Fort Canning
- Wallich Residence is situated at the top of Singapore’s tallest building, starting from level 39 / 180m above sea level to level 64 / 290m above sea level
- Four levels of generous recreational facilities – including glass observation AirDecks at the Apex located on level 62 which offer a sweeping view from the city’s highest point
- Unit ranges from 1, 2, 3, 4 Bedroom, penthouses and one and only Super Penthouse
- Concierge services designed for privileged luxury
- A 150,000 sq ft Urban Park and a unique 30,000 sq ft City Room A vibrant hub for events and activities
LUXE BOTANICAL GARDEN HOME IN DISTRICT 9
Project Name:
Martin Modern
Project Type:
Condominium
Project Address:
8 Martin Place, Singapore (237992) / District 09 Junction Of Martin Place And River Valley Close, Orchard / River Valley,
Tenure:
Leasehold up to 99 years
Completion Year:
2022
KEY FEATURES
- 99 Years, District 9, A Home within a Botanical Garden
- Sprawling 1.6-ha land
- Luxurious amenities including a Secret Garden
- Walking Distance to Great World, Somerset and Fort Canning MRT
- Within close proximity to lifestyle amenities such as Robertson Quay, Orchard Road and Clarke Quay
- Within close proximity to established schools such as River Valley Primary School, School of the Arts and Singapore Management University
- Attractively priced 2, 3 and 4 bedroom units
THE FUTURE OF CITY LIVING
A collection of luxury homes at Guoco Midtown
Project Name:
Midtown Bay
Project Type:
Condominium
Project Address:
122 Beach Road, Singapore (189768) / District 07
Tenure:
Leasehold up to 99 years
Completion Year:
2022
KEY FEATURES
- Part of a mixed-use development Guoco Midtown that comprises premium Grade A office space, exclusive residences, public and retail spaces and the former Beach Road Police Station, a conserved building.
- Located within Central Business District, at the intersection of two key development corridors along Beach Road and Ophir-Rochor Road.
- Served by four MRT lines and Nicoll Highway, as well as the North-South Expressway in the future.
- It will rejuvenate the Beach Road by being the final critical piece of jigsaw that completes the transformation of the precinct.
- It will introduce a new way of luxury city living in response to the growing trend of live, work and socializing.
- Residents will have direct access to Midtown Hub -an exclusive urban social club that incorporates the best of business and leisure, it is a place to connect like-minded people to create opportunities for collaboration, and ideas to thrive.
THE SEASIDE ADDRESS FOR THE DISCERNING
Project Name:
Meyer Mansion
Project Type:
Condominium
Project Address:
79 Meyer Rd, Singapore (437906) / District 15
Tenure:
Freehold
Completion Year:
2024
KEY FEATURES
- The esteemed name of Meyer Road carries the prestige of a prime seafront residential district, where many affluent businessmen once built their holiday mansions along the coast in the 1800s. Today the Meyer Road address represents the most prime and coveted estate in the East Coast of Singapore and new freehold projects here are extremely rare.
- Inspired by the seafront mansions, 80% of the entire development will be devoted to landscaping and amenities.
- Through deliberate and careful design, Meyer Mansion’s vantage is elevated with floor to ceiling windows to maximise the stunning unblocked views of the sea and the surrounding landed enclave.
- There are 8 unique layout types, designed to capture the best views and to suit different demographic and lifestyle needs. Each layout has only 25 units.
- All units are thoughtfully designed to be efficient, functional and provide flexibility for adapting one of the bedrooms into multiple functions.
- About 80% of the entire development will be devoted to landscaping and amenities.
- Its strategic location gives you quick and easy access to major expressways such as ECP and MCE, which can get you to the city or the airport in less than 10 minutes.
- When the Thomson-East Coast MRT line’s target completion in 2023, the Katong Park MRT station will be just 6 minutes’ walk away, which will be directly connected to the Gardens By The Bay, Marina Bay and Orchard MRT stations.
NATURE IN THE CITY
Project Name:
Midtown Modern
Project Type:
Condominium
Project Address:
16, 18 and 20 Tan Quee Lan Street
Tenure:
Leasehold up to 99 years
Completion Year:
2026
KEY FEATURES
- A luxury residential project at the mega integrated development Guoco Midtown, a world class integrated development in the heart of CBD.
- Located directly above the Bugis MRT interchange station, Midtown Modern offers residents super-connectivity at their doorstep. They will enjoy the convenience of having direct access to both the East-West and Downtown Lines.
- Through Guoco Midtown’s network of underpasses and sheltered walkways, residents can have uninterrupted access to many shopping malls, offices, and two other MRT lines, namely the North-South and Circle Lines.
- Midtown Modern's twin towers are strategically orientated to maximise the views towards the magnificent scenery all around, including Marina Bay, Raffles Place, Orchard Road and Kallang Basin.
- With 558 units, full condo facilities amidst a lush natural setting, as well as concierge and networking amenities, Midtown Modern is perfect for family living in the city.
- Crafted by the same team that created Martin Modern, including four-time President's Design Award winner master architect Yip Yuen Hong of ipli Architects and project architect ADDP Architects; and landscape architect Chia Jui Siang, now a Partner of Ortus Design.
SINGAPORE’S TALLEST ADDRESS
181 LUXURIOUS HOMES WITH UNPARALLELED VIEWS
Project Name:
Wallich Residence
Project Type:
Condominium
Project Address:
3 Wallich Street, Singapore (078882) / District 01.
Tenure:
Leasehold up to 99 years
Completion Year:
2017
KEY FEATURES
- Located at the heart of Tanjong Pagar district and close proximity to the future Greater Southern Waterfront
- Within minutes to prominent cultural and lifestyle areas
- Inspired by Mr. Nathaniel Wallich, whose passion for botany led to the creation of Singapore’s first-ever Botanical and Experimental Garden at Fort Canning
- Wallich Residence sits at the pinnacle of Singapore tallest building, Tanjong Pagar Centre which is designed by world-renowned architects - Skidmore, Owings & Merrill
- Located from 39th to 64th floor, Wallich Residence is Singapore’s tallest residential development
- 181 exclusive residences consisting of 1 – 4 bedroom, units, four Penthouses and one Super Penthouse
- Four levels of generous recreational facilities – including a stunning infinity pool at level 39 / 180m and a glass observation AirDeck at Apex which offers a sweeping view from the city’s highest point
- Signature Wallich Concierge Service catered to the needs of residents
- A 150,000 sq ft Urban Park and a unique 32,000 sq ft City Room, a vibrant hub for events and activities
LUXE BOTANICAL GARDEN HOME IN DISTRICT 9
Project Name:
Martin Modern
Project Type:
Condominium
Project Address:
8 Martin Place, Singapore (237992) / District 09 Junction Of Martin Place And River Valley Close, Orchard / River Valley,
Tenure:
Leasehold up to 99 years
Completion Year:
2022
KEY FEATURES
- 99 Years, District 9, A Home within a Botanical Garden
- Sprawling 1.6-ha land
- Luxurious amenities including a Secret Garden
- Walking Distance to Great World, Somerset and Fort Canning MRT
- Within close proximity to lifestyle amenities such as Robertson Quay, Orchard Road and Clarke Quay
- Within close proximity to established schools such as River Valley Primary School, School of the Arts and Singapore Management University
- Attractively priced 2, 3 and 4 bedroom units
THE SEASIDE ADDRESS FOR THE DISCERNING
Project Name:
Meyer Mansion
Project Type:
Condominium
Project Address:
79 Meyer Rd, Singapore (437906) / District 15
Tenure:
Freehold
Completion Year:
2024
KEY FEATURES
- The esteemed name of Meyer Road carries the prestige of a prime seafront residential district, where many affluent businessmen once built their holiday mansions along the coast in the 1800s. Today the Meyer Road address represents the most prime and coveted estate in the East Coast of Singapore and new freehold projects here are extremely rare.
- Inspired by the seafront mansions, 80% of the entire development will be devoted to landscaping and amenities.
- Through deliberate and careful design, Meyer Mansion’s vantage is elevated with floor to ceiling windows to maximise the stunning unblocked views of the sea and the surrounding landed enclave.
- There are 8 unique layout types, designed to capture the best views and to suit different demographic and lifestyle needs. Each layout has only 25 units.
- All units are thoughtfully designed to be efficient, functional and provide flexibility for adapting one of the bedrooms into multiple functions.
- About 80% of the entire development will be devoted to landscaping and amenities.
- Its strategic location gives you quick and easy access to major expressways such as ECP and MCE, which can get you to the city or the airport in less than 10 minutes.
- When the Thomson-East Coast MRT line’s target completion in 2023, the Katong Park MRT station will be just 6 minutes’ walk away, which will be directly connected to the Gardens By The Bay, Marina Bay and Orchard MRT stations.
THE FUTURE OF CITY LIVING
A collection of luxury homes at Guoco Midtown
Project Name:
Midtown Bay
Project Type:
Condominium
Project Address:
122 Beach Road, Singapore (189768) / District 07
Tenure:
Leasehold up to 99 years
Completion Year:
2022
KEY FEATURES
- Part of a mixed-use development Guoco Midtown that comprises premium Grade A office space, exclusive residences, public and retail spaces and the former Beach Road Police Station, a conserved building.
- Located within Central Business District, at the intersection of two key development corridors along Beach Road and Ophir-Rochor Road.
- Served by four MRT lines and Nicoll Highway, as well as the North-South Expressway in the future.
- It will rejuvenate the Beach Road by being the final critical piece of jigsaw that completes the transformation of the precinct.
- It will introduce a new way of luxury city living in response to the growing trend of live, work and socializing.
- Residents will have direct access to Midtown Hub -an exclusive urban social club that incorporates the best of business and leisure, it is a place to connect like-minded people to create opportunities for collaboration, and ideas to thrive.
NATURE IN THE CITY
Project Name:
Midtown Modern
Project Type:
Condominium
Project Address:
16, 18 and 20 Tan Quee Lan Street
Tenure:
Leasehold up to 99 years
Completion Year:
2026
KEY FEATURES
- A luxury residential project at the mega integrated development Guoco Midtown, a world class integrated development in the heart of CBD.
- Located directly above the Bugis MRT interchange station, Midtown Modern offers residents super-connectivity at their doorstep. They will enjoy the convenience of having direct access to both the East-West and Downtown Lines.
- Through Guoco Midtown’s network of underpasses and sheltered walkways, residents can have uninterrupted access to many shopping malls, offices, and two other MRT lines, namely the North-South and Circle Lines.
- Midtown Modern's twin towers are strategically orientated to maximise the views towards the magnificent scenery all around, including Marina Bay, Raffles Place, Orchard Road and Kallang Basin.
- With 558 units, full condo facilities amidst a lush natural setting, as well as concierge and networking amenities, Midtown Modern is perfect for family living in the city.
- Crafted by the same team that created Martin Modern, including four-time President's Design Award winner master architect Yip Yuen Hong of ipli Architects and project architect ADDP Architects; and landscape architect Chia Jui Siang, now a Partner of Ortus Design.
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